Founded on the principles of passion, ambition, and expertise, Beauty Express has emerged as a leader in beauty brand development, retail, and online commerce.
With a diverse portfolio of self-owned and distributed brands, our journey driven by a relentless pursuit of product success and unparalleled service delivery.
who we are
mission
To lead the beauty and wellness industry and provide our customers with an exceptional range of products and services that enhance their well-being and elevate their appearance. To empower individuals to embrace their unique beauty and embark on a transformative self-care journey. To inspire a global community dedicated to holistic personal care.
vision
To be the forefront of innovation in the beauty and wellness industry, offering our customers the finest solutions to enhance their well-being, appearance, and self-confidence.
PERSONALITY
We embody forward thinking, and adaptability. Fostering a culture of teamwork to embrace challenges and drive success. With a keen focus on cutting-edge technology and timeless elegance, we appeal to individuals who appreciate both modern advancements and classic aesthetics.
1
We strive for excellence in everything we do. Embrace innovation and creativity to stay ahead and drive meaningful change.
2
We conduct business with honesty, transparency, and integrity. We empower individuals to embrace their unique beauty and express themselves with confidence.
3
We foster a culture of collaboration, teamwork, and mutual respect, recognizing our collective efforts. Lead to greater success.
our leadership
With fervor, drive, and expertise, our leaders imbue innovation, futuristic vision, and flexibility into each brand, product, and endeavor.
AVIAD BEN EZRA
FOUNDER & CEO
BARUCH SZERER
FOUNDER & CEO
URI LEVI
COO – CHIEF OPERATING OFFICER
KIMMY LEE
CPO – CHIEF PEOPLE OFFICER
SHLOMI ELIRAZ
CSO – CHIEF SALES OFFICER
JOHNSON LAU
CFO – CHIEF FINANCIAL OFFICER
ARIEL SHEIK
CTO – CHIEF TECHNOLOGY OFFICER
MAGGIE WU
COS – CHIEF OF STAFF
BEAUTY POWERHOUSE
BXG dominates with over 150 stores and an e-commerce presence in Hong Kong, Macau, and Singapore. In this vibrant ecosystem fueled by innovation and diversity, we meet ever-evolving consumer needs with cutting-edge solutions.
