A Leading
Beauty & Lifestyle Powerhouse

Beauty Express




Web shops


Points of sales



we are a beauty and lifestyle powerhouse specialized in brand development, retail and ecommerce with a wide portfolio of both self-owned brands and sole distribution brands

bxg delivers product success
every step of the way

house brands

World-class beauty, skincare and lifestyle products are developed in-house, with R&D, manufacturing and distribution masterfully executed by our team of experts.

sole distribution brands

Our multichannel distribution expertise and deep understanding of the Asia-Pacific market have led us to develop key partnerships with leading international beauty brands.
With more than 80 stores, flagship boutiques and a solid e-commerce presence in Mainland China, Hong-Kong, Macau and Singapore, Beauty Express is committed to deliver excellent service to its partners.

Your partner in the Asia-Pacific Region

Partnering with Beauty express has brought so much growth and development to our company-it is one of the best decisions we ever made

Shahar Yuval

Premier by Dead Sea

At the heart of our cooperation with Beauty Express is our mutual dedication to professionalism, creativity and innovation. It is so inspiring to lead the luxury category at Beauty Express with such great partners

Mimi Luzon

Founder & CEO
Mimi Luzon

We are thrilled with Beauty Express’s impressive commitment to making amika a premier leading brand in their territories

Nir Kadosh

Founder & CEO


The Tel-Aviv based innovation center is focused on technology, digital and e-commerce.
A team of talented professionals strive to improve business processes with cutting-edge technology in order to seize online opportunities and create new global revenue channels.

our leadership

With passion, ambition and experience, our leaders instill creativity, forward thinking and adaptability into every brand, product and project. Beauty Express executives nurture highly effective teams that embody the company’s core values of teamwork and innovation, as well as our collective dedication to achieving success.

Baruch Szerer

CO Founder

Aviad Ben Ezra

CO Founder

Investors relations

Beauty express is backed by Aurec capital

Aurec Capital is a single family office founded in the 1960S. Over the course of four decades, Aurec Group’s international business activities instilled an entrepreneurial spirit in the succeeding generations, demonstrating how strong family values, a people-driven philosophy, resounding trust, and open-mindedness help to cultivate a winning business environment that considers all opportunities, sees no boundaries to creativity and innovates its own path. Never following trends, but creating standards of its own.

we put people first

Valuing your employees as individuals and appreciating them in all their complexity and uniqueness is what “People First” truly means. Doing so allows them to fully express their abilities and increases their drive to reach goals and keep aiming higher.

find your BXG global
career opportunity.


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